The money The ladder Apply
Raking light across the cut treads of an ancient stone staircase
Now hiring

SDR

Sales Development Representative

You call owners who are losing jobs to voicemail, and you book the call. A closer runs it. You get paid the day the money clears.


Per booked close

$300

Commission only

No base. No cap. No desk.

Where it goes

Closer, then residual on your book.

The role How you get paid 01

Setup is a thousand dollars. You take a cut of it.

Shema costs a shop one thousand to set up, then a thousand a month or ten thousand for the year. Your pay comes out of that setup fee, and later out of the subscription.

You are paid when the money clears, not when the call is booked. A booked call that never closes pays nothing.

What you didWhat it pays
Booked a call that closed
As an SDR. Thirty per cent of setup.
$300
Closed it yourself
Once you are a Closer. Fifty per cent of setup.
$500
Found it and closed it
Your own lead, start to finish. Eighty per cent.
$800
Every month after, per client
Residual once you reach twenty closes. Twenty per cent at fifty.
10–20%
The role Where it goes 02

Nobody stays an SDR here.

The phones are the entry, not the job. Book enough and you move to closing. Close enough and every client you have ever signed starts paying you every month.

Rung one
SDR
$300 a close
Where you start
Rung two
Closer
$500 a close
You run the call yourself
Rung three
Closer II
$500, plus 10% monthly
At twenty career closes
Rung four
Closer III
$500, plus 20% monthly
At fifty career closes
Residual

It is not just on new clients.

The day you hit twenty closes, every client already under your name starts paying you ten per cent of their subscription, every month, for as long as they stay. At fifty it becomes twenty. The book you built in your first year keeps paying you in your third.

Land a client on the yearly plan and that one carries a permanent extra ten per cent.

Engraving of a hand closing around a wrist
The role Who we are, and who we want 03

Peniel

We build AI that meets people directly. Shema is the first one, an AI receptionist that answers a home service line at any hour, quotes the price and books the job. It is sold on the phone, by people, to owners who have been burned by software before.

There are more products behind it. The reps who are here when those ship will be the ones who sell them.

What we want

Previous sales experience would be nice.
It is not required. We have taken people straight off a job site.
You can hold a conversation with a tradesman.
Plain words. No script voice. They can hear it immediately.
You call back when you said you would.
Most of this job is the follow up nobody feels like doing.
You want the ladder, not a side hustle.
The money is in year two. People who leave at month three never see it.

Training on the offer, the objections and the call is included and it is free. It takes about a week.

The role Apply 04

Apply for the role.

Six questions, about two minutes. We read every one of these ourselves.

01

What is your name.

Press Enter
02

Where do we reach you.

Press Enter
03

A number that gets picked up.

Press Enter
04

Have you sold anything before.

Either answer is fine. It changes where we start you, not whether we call.

05

Discord handle, or a social profile.

Wherever a real person actually answers.

Press Enter
06

Tell us why, in your own voice.

Thirty seconds. This is a phone job, so we would rather hear you than read you. Record it here, or paste a Loom link.

0:00

Nothing sends until you submit.

or
Last one

That is everything.

If it looks like a fit we call the number you gave us, usually within a few days.

Sent

Thank you. We will be in touch if it looks like a fit.

Usually within a few days. No news by then means we passed this round. Try us again in a few months.